A US-based game retailer wanted to expand its online presence and attract local gaming enthusiasts. Despite having strong offline sales, their digital performance was underwhelming. With eCommerce shifting heavily toward online-first buying patterns, they needed SEO strategies that would increase visibility, improve rankings, and capture high-intent traffic.
Total Visitors in 6 months
Tracked sales
Engagement
Conversion
The Challenge
The brand faced stiff competition from major gaming marketplaces and local stores with stronger digital footprints. Key issues included:
- Organic traffic stuck at just 29K monthly visitors.
- Poor visibility for product-specific and location-based keywords.
- Weak website structure that affected crawlability.
- High bounce rate and low engagement due to thin content.
What We did
To position the brand for digital growth, GYSP deployed a 360° SEO roadmap:
Keyword & Competitor Gap Analysis
- Targeted gaming-related and “near me” keywords.
- Identified competitor backlink sources for outreach.
On-Page Optimization
- Improved meta titles, descriptions, and schema for products.
- Restructured site architecture to prioritize categories and popular titles.
Local SEO Enhancements
- Built localized content hubs (game reviews, guides, tournaments).
- Optimized business listings for regional visibility.
Content & Engagement Strategy
- Developed interactive content like “top game picks” blogs.
- Increased internal linking to guide users through discovery > purchase.
Performance & Analytics
- GA4 dashboards tracking traffic, sales, and keyword rankings.
- Ongoing A/B testing of product pages for higher conversions.
The Results
- Traffic grew from 29K → 60K monthly visitors within 6 months.
- $39K in eCommerce revenue generated during the same period.
- Bounce rate dropped as product-specific content drove deeper engagement.
- Improved rankings for 25+ high-intent local keywords.
