Cars24: Scaling a Digital Auto Marketplace with Cloud Modernization & Observability

Industry:
Client Overview

Cars24, a fast-growing auto resale and valuation platform, needed to modernize its infrastructure to support millions of users, improve transaction reliability, and enhance analytics for its business intelligence teams. Their growth required a move to more resilient, automated, and scalable cloud-native platforms.

Reviewed on
Rated 4.7 out of 5
60
%

Faster feature rollouts with automated CI/CD

35%
%

Infrastructure & monitoring cost savings

99.95
%

Uptime for customer-facing services

2x
%

Faster BI-driven analytics for decision-making

The Challenge

The business required a secure, scalable, and high-performance infrastructure to handle rapid expansion while supporting analytics-driven decision-making.

  • Legacy systems slowed feature rollouts and created downtime risks.
  • Manual deployments introduced errors, delaying innovation.
  • BI teams faced data bottlenecks with legacy ETL and warehousing.
  • Rising infrastructure costs from under-optimized environments.
  • Needed observability across microservices to ensure customer trust during high-volume traffic.

What we did

  • loud Migration – Transitioned infrastructure from AWS to Google Cloud Platform (GCP) to leverage cost efficiency and scalability.
  • Microservices Modernization – Migrated Java applications to containerized, microservice-based architecture using Docker Swarm, AWS Fargate/ECS, and later GKE.
  • Data Warehousing for BI – Built pipelines with Fivetran to Snowflake, enabling real-time analytics for pricing, demand forecasting, and user behavior.
  • ETL Automation – Designed secure, automated ETL workflows to eliminate data latency.
  • Observability Transformation – Migrated monitoring from New Relic to Dynatrace for cost optimization and deeper application performance insights.
  • CI/CD Automation – Introduced GitLab CI and Jenkins pipelines for zero-touch deployments.
  • Security-First Approach – Applied three-tier GCP architecture with Cloud Armor (DDoS protection), Key Management Service (encryption), and IAM (granular access control).
  • Team Enablement – Supported a 7-member engineering team with technical leadership, mentoring, and best practices adoption.
Cars24: Automotive Platform Case Study

The Results

Technologies we used to Support Cars24

GCP
AWS
Docker Swarm
AWS Fargate/ECS
Kubernetes (GKE)
GitLab CI
Jenkins
Fivetran
Snowflake
Dynatrace
GCP Cloud Armor
KMS
IAM

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