Client Overview
An emerging eCommerce apparel brand in Australia wanted to strengthen its local digital presence and capture a growing customer base through organic search traffic. With increasing competition in the apparel niche, the client aimed to rank for high-intent local keywords and drive meaningful engagement.
194
k
Total Visitors in 12 months
189
K
New Users acquired
1m 22
S
Avg. Engagement Time per session
10
X
Visibility Boost in local search results
The Challenge
- Zero online visibility at the start of the project.
- Competing against well-established apparel and retail brands in Australia.
- Needed a sustainable, cost-effective SEO strategy rather than just paid ads.
- Required measurable results within the first year.
What We did
- Local SEO Strategy: Developed a targeted keyword roadmap focused on location-based apparel searches.
- On-Page SEO: Optimized product and category pages for search visibility, including meta, schema, and technical fixes.
- Content Marketing: Created blogs and landing pages aligned with user intent and seasonal apparel trends.
- Google Business Profile Optimization: Enhanced local search presence to appear in “near me” and map results.
- Backlink Outreach: Built authority with high-quality, local backlinks.
- Performance Tracking: Continuous monitoring and adjustments through GA4 and Search Console.
The Results
- 0 to 194,000 visitors within 12 months.
- 189,000 new users acquired organically.
- Increased average engagement time to 1 min 22 sec, signaling quality traffic.
- Local brand recognition improved, with Australia driving the bulk of active users.
- Built a foundation for long-term, compounding SEO growth.
Technologies we used to support the eCommerce Store visibility
Google Analytics
Ahrefs
Google Search Console
SEMrush
SurferSEO
Geo-tagging
Citation building
Onpage
Offpage
