Client Overview
An Australian fashion brand wanted to expand its digital footprint and improve visibility through Google Ads. Competing in a highly saturated apparel market, the client needed a PPC strategy that would optimize spend, improve CTR, and maximize ROAS.
932.9
%
ROAS Achieved
$1.21
m
Revenue generated
277
k
Clicks with 19M impressions
46
%
Improved CTR
The Challenge
- Low CTR (0.9%) despite decent impressions.
- High cost per acquisition (CPA) eating into margins.
- Generic ad copies not aligned with user intent.
- No proper campaign segmentation (search, display, remarketing all blended).
What We did
GYSP implemented a data-driven PPC strategy:
Campaign Restructuring
- Segmented campaigns by product category.
- Applied SKAGs (single keyword ad groups) for precision.
Ad Copy & Creative Optimization
- Introduced seasonal promos & dynamic keyword insertion.
- Improved ad relevancy through A/B testing.
Bid & Budget Strategy
- Shifted from manual CPC to Target ROAS bidding.
- Reallocated spend toward top-converting campaigns.
Landing Page Optimization
- Reduced friction in checkout with simplified layouts.
- Added urgency triggers (limited stock, offers).
The Results
- 932.92% ROAS sustained over 4 years.
- 277K Clicks driven via optimized ads.
- 19M Impressions from campaigns.
- $1.21M+ Revenue Generated from $130K ad spend.
Technologies we used to support the Fashion Store
Google Analytics
Google Ads Manager
Google Tag Manager
Google Data Studio
Google Keyword Planner
