Client Overview
A growing US-based eCommerce brand, wanted to scale revenue through paid advertising. While their website had steady traffic, it wasn’t translating into consistent purchases. They needed a full-funnel Meta Ads strategy to acquire new customers, nurture prospects, and boost repeat purchases.
2.44m
+
Reach across campaigns
12.45m
+
Impressions delivered
2,689
+
Purchases (Prospecting + Retargeting)
38
%
Lower Cost per Result achieved
The Challenge
Despite spending on ads previously, the client struggled with:
- High cost-per-purchase ($70+) in earlier campaigns.
- Weak retargeting strategy, losing interested shoppers.
- No structured A/B testing or funnel segmentation.
- Budget waste due to underperforming creatives.
What We did
GYSP built a performance-driven paid ads framework:
Audience Segmentation:
- Created lookalike audiences for high-value customers.
- Designed remarketing funnels for cart abandoners and product viewers.
Ad Creative Strategy:
- Developed thumb-stopping creatives (UGC-style + branded).
- Rotated ad sets weekly for freshness.
Full-Funnel Campaign Setup:
- Prospecting campaigns for awareness.
- Retargeting ads with tailored CTAs.
- Conversion-focused campaigns optimized for ROAS.
Ongoing Optimization:
- A/B tested ad copies, formats, and placements.
- Adjusted bids dynamically to lower cost per result.
The Results
- 2.44M+ Reach across campaigns.
- 12.45M+ Impressions delivered.
- 1,777 purchases from prospecting campaigns.
- 912 purchases from retargeting, showing funnel strength.
- Cost per purchase reduced by 38% vs. past campaigns.
Technologies we used to support the eCommerce Store visibility
Google Analytics
Ahrefs
Meta Ads
Canva
Adobe Suite
Hotjar
